industry philosophy

An inside look at how we think and work

Video Q & A: Should I Be Using 360-Video?

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Question: Should I Be Using 360-Video? Answer: For arguably the first time, 360-video is finally mainstream enough that nearly all viewers will have no trouble viewing it and they have a great user experience while doing so. The Market is Finally Ready for 360-video The rollout has been slower than many in the industry thought […]

PEG Reveals: My Favorite Piece of Gear

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Being creative means there isn’t always a right way or wrong way of doings things. Over the years, they have had formed their own ways of working, their own tricks-of-the-trade and found their own favorite things! This series explores our super-talented creative team and how they feel about a few things. My Favorite Piece of […]

2018 IDEA Conference Recap

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Last week, we were fortunate to attend our first IDEA Conference in Indianapolis, which was an incredible experience. IDEA (short for Information Display and Entertainment Association) is a yearly gathering of the brightest minds in game entertainment and video production in the world of sports. Teams from all major sports leagues, as well as minor league […]

Going From “Why Video?” to “What Kind?”

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One of the most interesting, and most often, questions that gets brought up in our industry is “Why video?” I find it such an interesting question because I believe it is the wrong one to be asking. A simple Google search shows hundreds of unique statistics on visual learning and what impact a video can […]

Blog Post Featured Image Video Trends Q & A What is Snack-able Video Ryan Pritt Akron Video Production

Video Q & A: What is “Snack-able” Video?

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Question: What is “Snack-able” Video? Answer: If you’re tuned in with industry trends, you’ve likely heard the term snack-able video thrown around recently. But what is snack-able video? It’s not necessarily video about how to create a tasty treat. (Though it could be!) Snack-able video is any type of short-form piece of video that is […]

Blog Post Featured Image Video Trends Q & A Should I Be Using Square Video Ryan Pritt Akron Video Production

Video Q & A: Should I Be Using Square Video?

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Question: Should I Be Using Square Video? Answer: It wasn’t all that long ago that the big shift in aspect ratio in videos evolved. From the older 4:3 format that was associated with standard definition, to the fancy, new 16:9 widescreen format that came along with high-definition televisions and screens. The rectangular movement was on! […]

Blog Post Featured Image Video Trends Q and A How Trendy Should I Be by Ryan Pritt Akron Video Production

Video Trends Q&A: How Trendy Should I Be?

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Question: How Trendy Should I Be? Answer: Everyone wants to be cool, hip and trendy. And video, as an ever-evolving medium, certainly goes through its share of trends. As a brand, it’s tempting to want to jump on whatever the flavor of the week is; whether that’s “Tasty”-style videos, snack-able video, etc. However, it’s important […]

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