5 Things We’ve Been Watching : April 2018
We love video here at PEG (obviously) and talk about it pretty much non-stop. So, we wanted to share with you five things that caught our eye, started a conversation or gave us a little inspiration over the last month.
We Can Do IT (:60) – University of Phoenix
Why it’s a thing: This spot from University of Phoenix is a great example of how animation can be used to tell an emotion-based story. The juxtaposition between the somber music track and the bright characters creates a video that not only tugs at the heart strings, but is also inspirational, uplifting and human, all without the use of any use of any actual human voices or images at all.
Puppies, babies and crawfish? The best NFL team schedule reveals
Why it’s a thing: Sports teams generally have bold personalities on social media and aren’t afraid to take a few chances with content to keep things interesting. We liked this because not only did these teams take what could have been a boring list of info and make it fun, entertaining and sharable on social, they also all approached it in a different, unique way that still kept them on brand.
Chicago’s Amazon bid video released, William Shatner narrates
Why it’s a thing: This one got our team talking because we do a lot of projects that involve Akron in one way or another. So, we are always looking at videos that show other cities and how they tell their own stories. Every city is different and every video reflects that. It’s fun to see.
NAB 2018 | Best In Show
Why it’s a thing: Trade shows are a great way to learn all about the newest trends and tech for any industry. And NAB is one of our favorites. But we couldn’t make it this year, so we got caught up on things by checking out some great recap videos like this one from B&H.
NAB 2018: Apple Reveals ProRes RAW
Why it’s a thing: Well this one gets a little more technical, but for workflow purposes, it’s pretty great. RAW files are high-quality files that are generally a preferred native file format for video editors. (Better for adjusting colors in post-production, etc.) But the high quality means they are massive files. This news from Apple regarding ProRes RAW means the company has created a video codec that keeps the quality of the RAW format the same, but make the file size significantly smaller, which in the long run, means files that are easier to work with in post. And that gets a big thumbs up.