When used correctly, animated video content can make a significant impact on the viewer.
Ever turn the radio off because none of the stations you wanted to listen to were coming in perfectly? Even the faintest sound muddying audio can be distracting or obtrusive to our ears, making us tune off or turn off, altogether.
Think about the last time you watched a short video on a company’s website. Did you feel more connected to the company? More willing to trust and support them or buy their products? Were you relieved to watch two minutes of visually stimulating material vs read 10 minutes of text?